Types of Information Collected or Received
When you use the Services, Omega Auto Group and our third-party service providers may collect information about you and the device(s) you use to access the Services. We collect a variety of information, such as:
Account Information and Other Information You Provide Voluntarily. You may submit a homepage form, contact us form, or get quote form through the Services and, if you do so, we will collect your name, email address, and telephone number. We also may collect your address for our business purposes, including but limited to providing you quotes on deal that you requested information on, where applicable. Further, we collect any additional information that you voluntarily provide to us directly or through the Services, such as when you communicate with us in person or by email, text message, telephone or chat, ask us a question, respond to our surveys, post comments, or provide reviews or testimonials.
Vehicle Information. If you are interested in selling or trading in your vehicle through Omega Auto Group, you may obtain a vehicle appraisal from us through the Services. In order to provide an appraisal, we request and collect your Vehicle Identification Number (“VIN”), vehicle history, and information about the condition of your vehicle. We also will request your name and contact information to contact you about the appraisal.
Financial Application Information. When you submit an application to third-party lenders through the Services to finance or lease a vehicle brokered through Omega Auto Group, or for a pre-qualification for financing or leasing, we collect information such as your name, email address, telephone number, date of birth, address, employment and income information, veteran or military status, and social security number. Depending on the lender’s requirements, we may need to collect additional information from you.
Credit Report Information. When you submit an application for pre-qualification, leasing, or financing, we use our network of third-party dealer providers to request credit report information from consumer reporting agencies to determine your eligibility for leasing or financing. This information may include your credit or FICO score and other information in your credit file.
Payment or Other Financial Information. When you request us to broker the purchase, lease, or sale of a vehicle through the Services, we may collect your credit card information or bank account information, such as the name and contact information of your financial institution, account type, account number, and routing number. Your credit card information is processed and stored by a third-party service provider.
Commercial Information. When you use the Services, we collect information about the transactions you conduct with us, such as vehicle purchases, leases, and appraisals, and about the vehicles that you have searched for or otherwise expressed or indicated an interest in.
Location Information. With your consent, our websites and apps may collect geolocation information from your device in order to tailor our Services to you, for example, showing you vehicles closer to your location. You may opt out of location sharing by accessing the location settings on your device and setting your device not to share its location with us.
Information Provided by Third Parties. When you view and make inquiries about Omega Auto Group vehicle deals posted on sites other than the Omega Auto Group Sites, we will receive the information you submit in connection with your inquiry, such as your name, email address or phone number. We also may receive information about you from other third parties, including, without limitation, social media platforms, marketing vendors, data analytics companies or data brokers, vehicle history services, government agencies, including Departments of Motor Vehicles, reputation and identity verification services, and insurance companies.
Information Collected Automatically. When you use the Services, we or our third-party service providers may automatically receive and record certain information from your device or through the Services. For example, this may include your device’s IP address, user-agent, web pages you visit or features you use within the Services, the date and time of your activities on the Services, time since your last visit, links you click, searches conducted, the website visited before navigating to the Services, your software and hardware attributes (including browser and operating system type and version, app version, device type, and device identifiers), demographic and interest data based on browsing activity, and your general location inferred from your IP address. To obtain such information, we or our third-party service providers may use the following technologies to recognize your device and collect information about your device and Services usage:
Server Logs: When you use the Services, we automatically receive and record certain information from your computer or other device and your browser. To obtain such information, we may use the server logs or applications that recognize your device and gather information about its online activity.
Cookies: Cookies are small files that are stored on your device by your web browser. The cookies we may use include session cookies (which expire once you close the browser) and/or persistent cookies (which stay on your browser and may be used by the browser on subsequent visits to the Services, unless deleted by you). Cookies allows us to recognize whether you have visited before and may store user preferences and other information. If you are concerned about having cookies on your device, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your device. However, if you choose to block or delete cookies, certain features of the Services may not operate correctly.
Web beacons, tags, and similar technologies: The Services or the emails that you receive from us may use an application known as a “web beacon” (also known as a “tag” or “pixel”) and similar technologies. Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. For example, it may allow an email sender to determine whether a user has opened a particular email.
Unique Identifiers: We may use unique identifiers to collect information about your use of the Services on an individual basis, such as length of time spent on a particular page and pages viewed during a particular log-in period. We use this information to evaluate and improve the Services. These may include, for instance, a unique identifier associated with a cookie stored on your browser. It may also include a mobile advertising identifier associated with your mobile device, such as Apple’s Identifier for Advertisers (“IDFA”) and Google’s Advertising ID. We may use mobile advertising identifiers to collect information for interest-based advertising and analytics purposes, as described in the section below titled “Analytics and Interest-Based Advertising.”
Local Storage: We use Local Storage Objects (“LSOs”) such as HTML5 to store content information and preferences. Your browser may offer its own management tool to manage LSOs.
Feedback and Surveys. From time to time we may ask you to complete surveys or provide feedback to help us improve our Services. If you choose to participate in one of our surveys or provide feedback, we collect the information you provide as part of that survey. Participation is completely voluntary, and you therefore have a choice whether to disclose your information.
Resume or Job Application Information. If you submit an application for employment with Omega Auto Group, we will collect your resume and any other information you provide to be considered for a position. In order to submit an application, we may direct you to a third-party service provider through which you will submit your materials.
The specific information actually collected by Omega Auto Group and its third-party service providers will depend on the portion of the Services you access.
Omega Auto Group’s Use of Information
We and our third-party service providers use the information collected for a variety of purposes. For example, to:
Provide the Services. To provide our Services to you, carry out the transaction(s) you request, conduct credit checks to determine whether you qualify for leasing or financing, fulfill and enforce the terms of any agreement you have with us, process payments, respond to your requests or inquiries, conduct internal recordkeeping, and secure your information and our Services to you.
Communicate with you. To communicate with you regarding the Services, your purchase or sale of a vehicle, your application for financing, your purchase of warranties or other ancillary products, and to respond to your questions or requests concerning the Sites, Apps or the Services offered by us.
Consider you for employment with us. To consider your application for employment with us.
Send marketing materials or other promotional messages. To send you marketing materials or other promotional messages via mail, email, text, push notifications or other methods regarding our Services or other products or services offered by our Business Partners that may be of interest to you.
Tailor our content and advertisements. To Tailor content on the Sites and Apps and target our advertising, including as described in the section below titled “Analytics and Interest-Based Advertising.”
Conduct analytics and improve our Services. To count and recognize users of the Services, analyze how the Services are used, improve the Services, create new products and services, and conduct analytics, including as described in the section below titled “Analytics and Interest-Based Advertising.”
Compile aggregated and de-identified information. To compile aggregated and de-identified statistics or reports that we may share with our Business Partners or other third parties.
Protect Omega Auto Group, You, or Others. To protect, investigate, and deter against fraudulent, harmful, unauthorized or illegal activity, or otherwise as we believe to be necessary to protect the rights, property, or safety of Omega Auto Group, our employees and contractors, you or the general public.
Legal purposes. For legal or other necessary purposes, including as decribed below in the section titled “Omega Auto Group’s Sharing of Information with Third Parties.”
Lawful business purposes. Where permitted by law, for other purposes related to managing our business.
Omega Auto Group’s Sharing of Information with Third Parties
We may share the information we collect or receive about you with third parties for a variety of reasons, including as follows:
Affiliates. We may share your information with our corporate affiliates for the purposes described in this Policy.
Service Providers. Omega Auto Group may share your information with third-party service providers who perform services on our behalf, such as:
Vehicle history providers
Vehicle listing and advertising platforms
Reconditioning service providers
Sales management database providers
Customer contact center and phone support providers
Credit check providers
Financing services companies
Email and other marketing and promotion vendors
Customer data aggregator platforms
Media and marketing agencies
Web hosting services
Operating systems and platforms
Data analytics and advertising providers
Government Agencies. We may share your information with government agencies, including Departments of Motor Vehicles, in order to complete your transaction(s).
Business Partners. We may share information about you with vendors, lenders, financial services companies, vehicle listing and advertising platforms, and other third parties with which we have a commercial relationship (“Business Partners”) to fulfill your request for Services; to meet the terms of any agreement that you may have with us or our Business Partners; to share promotions with you; for Business Partners to contact you directly about their products and services; for benchmarking and data analytics by Omega Auto Group or our Business Partners; or to manage our business. In particular, we share your credit application details with certain Business Partners in connection with your request for leasing or financing.
Other Users or the Public. Your reviews and testimonials may be publicly viewable or viewable by anyone who uses the Services. Therefore, if you upload or share any information as part of a review or testimonial, unless otherwise expressly stated by Omega Auto Group, such information may become publicly available. This means that the information may be collected, used, or redistributed by others, so please proceed with caution before providing any sensitive or confidential information as part of a review or testimonial.
Legal Purposes. We also may use or share your information with third parties when we believe, in our sole discretion, that doing so is necessary:
To comply with applicable law or a court order, subpoena, or other legal process;
To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situation involving threats to our property or the property or physical safety of any person or third party; or
To establish, protect, or exercise our legal rights or defend against legal claims.
Organizational Transfers. In the event of a merger, sale of assets, sale of equity, investment, reorganization, bankruptcy, consolidation, or similar transaction, we may share information we possess to facilitate the transaction, including during due diligence, or as a corporate asset transferred to the acquiring entity. You acknowledge that such sharing and transfers may occur, and that any acquirer of us or our assets may continue to use your information as set forth in this Policy.
Aggregated and De-Identified Information. From time to time, Omega Auto Group may also share aggregated or de-identified information about users, such as by publishing reports on trends in the usage of the Services.
Analytics and Interest-Based Advertising
We may also use analytics providers that engage in heat mapping and that record mouse movements, clicks, scrolls, and keystrokes during your use of the Services. These analytics help us identify and address technical issues and understand usage of our Services, which we use to improve the Services for you.
We also partner with third parties to provide targeted advertising services that are customized based on your online activities over time and across unaffiliated websites, mobile apps and devices (commonly referred to as “interest-based advertising”). Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, mobile apps, and devices. They may collect such information using server logs, cookies, web beacons, tags, pixels, mobile advertising IDs (such as Apple’s IDFA or Google’s Advertising ID), cross-device linking, and similar technologies. For example, our advertising partners may use the fact that you visited our Sites to target advertising to you on non-Omega Auto Group websites and mobile apps on your current device or on other devices you use. For information about interest-based advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.
The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. You can opt out of interest-based advertising in web browsers and mobile apps on your current browser or device by following the instructions below.
Web Browser Opt-Out. To opt out in web browsers, please visit optout.aboutads.info and optout.networkadvertising.org. To help preserve your choices, you can install the “Protect My Choices” extension that is available at http://www.aboutads.info/PMC.
Mobile Application Opt-Out. To opt out in mobile apps, you can adjust the advertising preferences on your mobile device. For example:
In iOS 7+, visit Settings > Privacy > Advertising > Limit Ad Tracking.
In Android, visit Settings > Google > Ads > Opt out of interest-based ads or Opt out of Personalized Advertising.
You can also opt out for participating companies by downloading the Digital Advertising Alliance’s AppChoices tool here at and following the instructions in the app. For more information about opting out on mobile devices, please click here.
Please note that the opt-outs described above will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile advertising identifiers, change browsers (including upgrading certain browsers), or use a different device, any opt-out cookie or tool may no longer work and you will need to opt out again. If you choose to opt out, you will still see advertisements while browsing online, however the advertisements may be less relevant to you and your interests. Although our Services currently do not respond to “do not track” browser headers, you can limit tracking by these third parties and by taking the steps discussed above.
Ways to Limit our Information Collection and/or Use
If you want to limit our collection and/or use of your information, you have several choices, including:
Limiting Information provided to Omega Auto Group: You can always opt not to disclose certain information to us; however, if you choose not to provide us with certain information, you may not be able to access certain features or services.
Terminating your Account(s): You may be able to limit our collection and use of some of your information by terminating your Account(s) on the Services.
Your choices for Advertising: You can opt-out of the collection of information by certain third parties as described in the section above titled “Analytics and Interest-Based Advertising.” Most browsers will allow you to erase cookies from your computer’s hard drive or from your device, block acceptance of cookies or receive a warning before a cookie is stored. You may also be able to erase or disable other tracking technologies using the settings of your browser or mobile device. However, please note that if you block or erase tracking technologies then our Services (and your experience) may be limited.
You may opt-out of receiving emails from us by clicking “unsubscribe” at the bottom of the message. Please note that if you unsubscribe from our marketing communications, you will still receive administrative messages.
Accessing or Modifying Your Information
If you have submitted any information from us through our forms, you can access and modify certain information associated with your Account by contacting [email protected]. If you want to learn more about the information that Omega Auto Group has about you, you may do so by contacting us at [email protected].
We take reasonable physical, managerial and technical measures to maintain the security and integrity of your information and the Services and prevent unauthorized access, use, modification, or deletion. However, no security program is 100% secure, and thus, we cannot guarantee the absolute security of your information.
If you are a California resident, the California Consumer Privacy Act(“CCPA”) provides you with the right to request that Omega Auto Group disclose certain information to you about its collection, use, disclosure and sale of your personal information over the past 12 months, and the right to request that Omega Auto Group delete any of your personal information that Omega Auto Group has collected from you, subject to certain exceptions. To exercise these access and deletion requests, please submit a verifiable consumer request by emailing us at [email protected] or sending your request to Omega Auto Group, 870 Hampshire Road, Suite U, Westlake Village CA 91301. Requests must: (a) include your name, email address, street address, city, state and zip code in order for Omega Auto Group to verify your request; and (b) describe your request in sufficient detail to allow us to understand, evaluate and respond to it. Omega Auto Group is only required to respond to two such requests per customer each year.
Date of birth;
Records of your interactions with us;
Credit report information; and
Section 4 of this Policy further describes the ways in which we may share your information with third parties, including our Business Partners, such as identifiers, commercial information, and information about your use of the Services. Some of this sharing may be considered a “sale” under the CCPA. California residents have the right to opt out of the sale of their personal information. To do so, please email us at [email protected] or send your request to Omega Auto Group, Attn: Legal Department 870 Hampshire Road, Suite U, Westlake Village CA 91301.. Omega Auto Group does not sell the personal information of minors under 16 years of age without affirmative authorization.
You may designate an authorized agent to make a request under this section on your behalf. To do so, please submit a written form signed by you and your authorized agent that authorizes your agent to act on your behalf, such as a power of attorney.
Omega Auto Group will not discriminate against you for exercising your rights under the CCPA.
Information for Individuals Outside the United States
The Services are directed to users in the United States. We currently only broker sale, purchase, or lease of vehicles in the United States. The information that we collect through or in connection with the Services is transferred to and processed in the United States for the purposes described above. Omega Auto Group also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Services or by providing any information to us, you expressly consent to such transfer and processing.
The services are not intended or directed to individuals under the age of 13. We request that such individuals do not provide information to us through any of the Services. Please email us at [email protected] if you have reason to suspect that we collected personal information from a child under the age of 13.